Having worked with hundreds of law firms, from small businesses to huge organizations in multiple locations, we like to think we know what makes the perfect website.
And along the way, we’ve identified a few features that not only make websites stand out from the crowd, but can lead directly to an increase in engagement, not to mention those oh-so-important conversions.
But believe it or not, there are still some businesses that don’t employ these key ingredients when it comes to trying to attract business to their website.
So whatever the size of your law firm, big or small, here are five things that we feel your website MUST have if you are to make the most of your online presence.
1. Responsive Design
Many of us just can’t bear to be without the internet. And because of this, more people than ever are using tablets and smart phones to access the web, with as much as 50% of all traffic coming from mobile users. So as a law firm, it’s vital that you keep up with this growing trend and don’t lose potential clients due to the inadequacies of your website. A responsive design ensures that your website is specifically tailored to devices of all screen sizes and resolutions and that you’re not alienating mobile visitors with a site that is awkward and difficult to navigate.
2. Points of Contact
As well as providing information on your law firm and the services you provided, a website should always be designed with the intention of encouraging your clients to make contact with you at the earliest possible opportunity. Something that is vital for any legal organization. Although the urgency to contact varies depending on the area that you practice, it’s important that users don’t have to look too hard when it comes to approaching your firm. This should be in the form of a contact form, a phone number in the website’s header, and email addresses for individual attorneys listed on their profile pages.
3. Carefully Targeted Content
All great law firm websites should have a blog as this is the perfect platform for you and your company to show off what you know about recent legislation, news or updates to the law. A blog is also a great tool for SEO purposes as creating and distributing valuable, relevant and consistent content on your website will not only demonstrate a god understanding and knowledge of the profession, but will also be picked up by search engines.
4. Social Media Presence
It may not seem the most natural of unions but many law firms now use social media to communicate with potential clients, and share industry news and information. Some attorneys actually add social media links to their own profile page. This not only allows your company to promote a sense of your team unity and identity, but also builds a brand and gives direct access to prospective clients.
5. Client Testimonials
So much of a law firm’s success hinges on referrals and word-of-mouth, and it’s also a great way of bringing in new business too. So why not capitalize on this tried and tested tactic by incorporating a few client testimonials on your website? Either in the form of video clips, written reviews or personal accounts, they will add credibility and trust to your firm’s brand in an industry where competition is rife.