ATTORNEY NICHE MARKETING
The Internet has grown at tremendous pace over the past few years due to the introduction of Broadband and new technologies like 3g for mobile broadband. According to
the
Pew Internet & American Life Project, almost 80% of adults use the internet on a regular basis. This has led to billions of websites on the Internet and millions of Lawyer, Law Firm, and Legal websites offering a vast array of services in general and niche areas. For Lawyers and Attorneys specializing in legal cases in a particular niche, it is imperative that they have a website which displays their specialization in their area of expertise.
Creating a website for a niche market ensures that the website receives visitors searching for just that service and not for general services. For example, an Attorney specializing in Accident cases will only be interested in visitors who require legal services for accident cases. The Attorney will not be able to provide services for divorce and alimony cases, even if they get visitors and enquiries. Creating a website for a niche or specialized practice area ensures that site gets visitors looking for those type of legal services.
The
types of
website's
we make
for
niche
marketing
vary
widely.
We have
attorneys
who
request
to have
a
website
built
for a
particular
class
action
lawsuit,
product
recall,
or
sub-area
of
practice.
Such
examples
might
include
building
a
website
for the
a
pharmaceutical
recall,
recall
of a
dangerous
toy or
vehicle,
or
building
a car
accident
website
for a
personal
injury
lawyer.
WHY IS NICHE MARKETING SO EFFECTIVE?
Simply
put,
niche
marketing
means
less
competition.
If you
can find
a niche
you can
promote
yourself
within
that
niche to
grab the
lion's
share of
the
market.
By
having
one
website
dedicated
to a
specific
purpose
rather
than
trying
to build
a
website
for a
variety
of
practice
areas
means A)
quicker
results,
B) less
competition,
C) more
calls
and
leads.
Everything
an
attorney
is
looking
for.
We have
a large
amount
of
experience
building
these
niche
websites
(see our
law firm web design
portfolio).
Not all
of our
law firm
clients
(especially
niche
websites)
want
their
site
listed
in our
portfolio
so we do
not make
those
examples
public.
In the
example
snapshot
to the
right,
you will
see a
website
for the
Shoulder
Pain
Pump
Lawsuit.
Websites
such as
this one
are
built to
generate
leads
for the
law firm
through
internet
marketing,
professional
design,
and lead
generating
technology.
Contact
us today
at (612)
558-1020
to see
what we
can do
for your
law
firm.
