How to create blog posts your clients will want to read

Overhead desk

Even if you are aware of why blogging is so crucial to the success of your law firm, it can be difficult to try and produce content when you’re already busy.

But coming up with ideas for blogs filled with useful, intriguing content could actually be easier than you’d think.

So here are a few ways to set your imagination in motion and write blogs your audience will want to read.

Follow the News

Reading the newspaper, watching news channels, or even looking at other blogs are excellent ways to come up with timely, relevant topics.

Plucking a headline from the news that’s relevant to the type of law you practice — or finding a headline that you can relate to what you practice — will grab your reader’s attention, particularly if they’ve been paying attention to that headline themselves.

Consider keeping a little notepad handy so that, when you see an idea that’s interesting, you can scribble it down, save it, and remember it for when you have time to write.

Provide answers

Letting visitors to your blog know that you are an expert in your field is a great way of improving your reputation and credibility as an attorney while enlightening and engaging your readership.

This could be in the form of a Q & A, a case study, or even a webinar.

Either way, make sure to fill your blogs with the answers that people might be searching for, as not only will this benefit your search engine performance, it will also give people more reason to trust your law firm.

Make it easy on the eye

Remember, your audience are busy people, and you’re asking for their attention. Knowing how much time something takes matters to them.

That’s why it can be helpful to label your blogs in a way that tell your reader how much of their time they’re going to invest. It’s one reason why blogs and articles that make use of numbered lists do so well. Right off the bat, readers get a sense of how long they’ll be engaged with your content.

Lists are also a good way to present information because they’re easily digestible and tend to stick in people’s minds better than lengthy paragraphs. It gives people a sense of what they’re supposed to take away from your piece.