This video is a basic introduction to what Law Firm SEO is all about. SEO, or search engine optimization, discusses how and why some websites rank high on the search engines organically and how some people pay per click to have their websites ranking high. This video explains the 2 key components of Law Firm SEO as well as discussing organic web traffic vs. paid/sponsored web traffic. Discover the pros and cons of each and why high search engine rankings matter.